At L-UV, we believe in protecting every shade, every day. This wildfire season, as Los Angeles firefighters battled relentless flames under the scorching sun, we knew we had to step...

Meet Olivia Wardlow, a 17-year-old extreme roller skater from Carlsbad, California, who's inspiring the next generation with fearless tricks and a love for the outdoors. As an L-UV ambassador, she...

In September 2024, L-UV joined the Super Girl Surf Pro in Oceanside—the world’s only all-female action sports series—to celebrate fearless female athletes and promote sun safety. From sharing SPF samples...

At Molatedi School in South Africa, 150 students inspired L-UV to do more than just protect skin—we delivered essential school supplies by hand, turning a simple act of giving into...