We started L-UV with one mission:

to create sunscreen that fits into real life. No irritation. No complicated routines. Just high-performance protection that feels good — and looks good — on every skin type.

We couldn’t find a sunscreen that worked for sensitive skin, without feeling clinical or boring. Something you would be excited to apply every day -  so we created one.

L-UV is sun care that’s effective, trustworthy, skin-friendly and easy to love. No drama. No fragrance. No unnecessary extras. Just your most important skincare step — and the best anti-aging habit you can have.

As a family-owned brand, everything we make is crafted with care and intention. L-UV isn’t just about beach days and vacations — it’s built for the everyday.

Because sun exposure happens year round, wherever you are.

We made this for us. For you. For everyone who wants protection that fits into real life — without losing the fun.

From our vibrant colors to our no-fuss formulas, L-UV brings a little joy to your routine and supports your skin, every day.

With L-UV, sun protection becomes second nature.

Because life isn’t lived in the shade.