At just 17, Olivia Wardlow embodies a spirit of adventure and boldness that resonates with everything we stand for at L-UV. Growing up in Carlsbad, California, Olivia discovered her passion for roller skating at the age of seven, when she was gifted a pair of Barbie skates. From that moment on, she became unstoppable, mastering tricks, flips, and high-energy moves that have made her one of the most influential extreme roller skaters of her generation.

For Olivia, skating isn’t just a sport; it's a lifestyle. Her journey began with the thrill of dropping into a skate park for the first time and learning early that on skates, you fall with your wheels. Inspired by her mentor, Haley Havoc, Olivia learned that every trick starts with understanding the fall—a lesson that has fueled her daring tricks and her refusal to give up, no matter how tough the challenge.

Her determination to keep pushing herself, learning new tricks, and sharing her passion with others is what first drew us to Olivia at L-UV. In our documentary about her, you’ll see her journey from Carlsbad to Super Girl Surf Pro in Oceanside, California, where she took part in her first collaboration with us. It was there, under the sunny September skies, that Olivia proudly posed with our suncare products, embodying our shared commitment to adventure, self-care, and a life lived outdoors.

At L-UV, we're more than just a brand — our sunscreen was created by us — a group of 5 lively girls who share Olivia’s adventurous spirit. Inspired by girls like her, we helped design a sunscreen for kids, teens and young adults who want to live life outdoors, without ever holding back. Olivia’s journey feels personal to us, and we’re proud to cheer her on as she blazes new trails in skating. Together, we share a belief in staying bold, brave, and sun-protected every day.