Why a Sunscreen Brand Makes a Self-Tanner—And What It Says About Our Mission
We created self-tanners for the same reason we created sunscreens—to support healthy, feel-good routines. Learn how glow and protection go hand in hand at L-UV.
At L-UV, we’re all about protecting your skin from sun damage. So it might seem a little surprising that a brand built on daily SPF would also offer self-tanners. But here’s the thing: that’s exactly why we do.
We created our self-tanners for the same reason we created our sunscreens—to support healthy habits, without giving up the glow.
Glow Without the Damage
There’s no denying it: a sun-kissed glow can make you feel confident and radiant. But the truth is, there’s no such thing as a safe natural tan. A tan is your skin responding to UV damage—even if you don’t burn. Over time, that damage adds up: collagen breaks down, spots appear, and the risk of skin cancer increases.
That’s why we believe in giving you the glow, without the sun. Our clear, buildable self-tanners are designed to give you that sun-kissed look—without sun exposure or color transfer. Just skin that looks like you’ve been somewhere fabulous, minus the damage.
Built for Real Life, Like Everything We Make
Just like our SPFs, our self-tanners are made to be easy, effortless, and feel-good. No stress, no drama—just smooth application and skin that looks and feels like you’ve spent time in the sun (without actually doing it).
Formulated with skin-loving ingredients like Hyaluronic Acid, Shea Butter, Vitamin C and E, and Bearberry Extract, these tanners work with your skin to deliver a healthy-looking finish that develops over time and fades evenly.
Whether you’re using the Lit Foam for an all-over glow or mixing a few Lit Drops into your favorite moisturizer, it’s never been easier to get the radiance you want on your terms.
Same Mission, Just Another Way to Show Up for Your Skin
To us, self-tanner and sunscreen aren’t opposites. They’re part of the same idea: choosing what’s right for your skin today and in the future.
We created L-UV to make daily sun protection feel simple, smart, and second nature. And for those moments when you want a little extra glow, we’ve got you covered too.
Because skincare shouldn’t feel restrictive—it should feel empowering.
Ready to Glow?
Explore our Lit Drops and Lit Foam to find the glow that fits your lifestyle.
Because sun protection comes first—but confidence can come with a little shimmer, too
